Executive Assistant · Automation & Web Specialist

I run operations, automate the busywork and build the websites behind it.

I bring 10+ years of remote support and BPO leadership. Today I support the CEO of a US medical-products company across contracts, accounts receivable and CRM data. I also build the automations, internal web apps and company websites the team relies on. If a task is manual and comes back every week, I automate it.

Philippines · Remote · Works US business hours · Currently at Fergus Medical
Maica Ortega smiling, in a navy blazer against a grey studio backdrop
collections-follow-up · running
  1. TriggerEvery morning
  2. CheckInvoice still overdue in Zoho Books
  3. ActionSend the follow-up email
  4. DoneSent, with no one doing it by hand
10+years of remote and BPO experience
172customer accounts migrated from Zoho Books to CRM
20+rep and distributor agreements drafted and issued
20apps, dashboards and documents built with Claude
What I do

Three kinds of work, one person to hand them to.

Operations

Executive & operations support

The day-to-day that keeps a leader focused.

  • Inbox, calendar, reminders and meeting summaries
  • Contracts, onboarding packets and e-signature routing
  • AR and collections support, reporting
  • SOPs and process documentation
Automation

Internal tools & AI automation

Taking repeat work off people's plates.

  • Team web apps with role-based access
  • Google Apps Script and Zoho workflows
  • CRM migrations and data clean-up
  • AI agents, built with safeguards
Web & brand

Websites, launches & content

The online side of the business.

  • WordPress, WooCommerce, Duda and Wix sites
  • Launch checklists, DNS and compliance prep
  • Storefronts and logo concepts
  • Social content plans and Canva design
Maica Ortega resting her chin on her hand, in a navy blazer Test first
How I automate

Every automation goes through the same four steps.

Nothing goes live until it has been tested on safe data and the team knows how it works.

  1. Find the repeat work

    I look for tasks someone does by hand every day or week, like follow-up emails, data entry and reports.

  2. Map how it's done today

    I write down each step and every exception before I build anything.

  3. Build it in test mode

    It runs on test data first, read-only where it can be, with a switch I control before it touches live records.

  4. Hand it over with docs

    The team gets a plain-language guide to what runs, when it runs and how to pause it.

Built with Claude

Automations

Workflows that run on their own, so nobody has to do them by hand. The previews are illustrations, since the real tools hold private company data.

Automations I've built and runOn schedule
  • Collections follow-up email from Zoho Bookssent
  • Client onboarding: CRM account, pricing PDF, welcome email, Smartsheet workspaceonboarded
  • Smartsheet IVRs and orders synced to Zoho CRMsynced
  • IVR form watcher, test modechecked
  • Calendar checked, SMS reminder scheduled 10 min before each eventscheduled
  • Operations brief to the CEOdelivered
  • 60/90-day inactive account alertsent
  • Late fees applied in Zoho Books, with a reportbuilding
Built with Claude

Web apps

Internal apps I designed, built and maintain for real teams. The previews are illustrations, since the real apps hold private company data.

Websites

WooCommerce sites I've built and edited

These are live online stores, so you can open them and look around.

Ascendra Wellness

Live
ascendrawellness.com

A telehealth wellness site for GLP-1 and peptide programs. I got it ready for its LegitScript compliance review.

  • Replaced the theme's placeholder content with accurate details
  • Rebuilt all 12 product images and the hero photos
  • Drafted the terms, refund, privacy and How It Works pages
  • Connected the custom domain and the patient portal
WordPressWooCommerceDNS
Visit site ↗

Pierce Biosciences

Live
piercebiosciences.com

An online store for research peptides. I handle website edits and updates on the store.

  • Page and product updates in WooCommerce
  • Site edits to keep the store current
WordPressWooCommerce
Visit site ↗

HALYGENIX

Preview
halygenix.com

A store for wound-care providers that sells skin substitutes and allografts. I built it from scratch, including the logo.

  • Designed the logo and a dark green and gold theme
  • Built a catalog of 7 product lines and 39 sizes
  • Set up members-only pricing for verified providers
  • Built the provider application form and shipping rules
WordPressWooCommerceKadence
Preview site ↗
More work

Dashboards, documents & launches

  • Smartsheet → Zoho CRM sync

    A Zoho Flow that copies IVRs and graft orders from each clinic's Smartsheet into Zoho CRM every hour, plus a Sync button for on-demand updates.

    Automation
  • Clinic Portal & CRM concept

    A portal where partner clinics follow their orders and verifications, and a CRM concept to go with it.

    Automation
  • AR Desk & collections emails

    A payment-tracking app for the AR team, plus an automated daily follow-up email for a six-figure overdue account using Apps Script and Zoho Books.

    Automation
  • Commission model

    The commission model behind the Commissions app, worked out before the app was built.

    Automation
  • Daily CEO brief

    A morning operations brief for leadership, plus a weekly alert for accounts inactive 60 or 90 days.

    Operations
  • End-of-day report generator

    Turns a list of the day's tasks into a branded PDF, a Word file and paste-ready text.

    Operations
  • Sales rep onboarding SOP

    A step-by-step procedure for onboarding a sales rep and sending agreements for signature.

    Operations
  • IVR & portal status reports

    Plain-language status summaries of each project, written for the CEO.

    Operations
  • HALYGENIX logo studies

    A set of logo mark explorations for the brand, before the final layered H was chosen.

    Web & brand
  • Ascendra launch checklist

    A punch list, status report and LegitScript readiness check that took the site to launch.

    Web & brand
  • Childhood Pinoy Throwbacks

    A week-one social media content plan for a nostalgia page.

    Web & brand
Experience

Ten years of remote work, from the phones to the CEO's desk.

2025 – Present

Executive Assistant / Operations Support

Fergus Medical, LLC · Remote, US
  • Manage the CEO's inbox, schedule, reminders and meeting summaries with follow-up actions.
  • Draft and issue 20+ rep and distributor agreements across Medicare, Texas Medicaid and Medi-Cal programs; route onboarding packets through Zoho Sign and Adobe Sign.
  • Migrated 172 customer accounts from Zoho Books to Zoho CRM and coordinated the integration with an outside developer.
  • Built end-to-end client onboarding automation: from a signed Zoho Sign packet to a CRM account, branded pricing PDF, welcome email and Smartsheet workspace, in minutes instead of most of a day.
  • Set up an hourly Smartsheet → Zoho CRM sync with Zoho Flow.
  • Building a sales rep contracting system in Zoho CRM: custom modules, 75 reps migrated from a spreadsheet, and six agreement types generated from Zoho Writer templates.
  • Built Mission Control, the Commissions app, the AR payment tracker and the automated collections emails.
  • Built an AI agent with Claude that texts the CEO 10 minutes before every calendar event, with duplicate checks, cancellation checks and a manual fallback.
  • Ran invoice discount analysis by rep and clinic; produced payer product guides and the return policy.
  • Maintain the company websites, including WordPress and WooCommerce.
Jan 2025 – Aug 2026

Administrative & Scheduling Coordinator

Non Traditional Wedding DJs
  • Ran the main client inbox and kept every event's details accurate: dates, venues, timelines, guest counts and requests.
  • Assigned team members to events by availability, location and client needs, and caught scheduling conflicts early.
  • Documented and improved admin workflows and kept CRM and scheduling records current.
2025

Virtual Assistant, After-Hours Support

SMJ Freight
  • Handled after-hours breakdowns and delays, coordinating roadside assistance for drivers.
  • Monitored dash cameras and safety alerts, updated brokers on loads and wrote shift-handover summaries.
2021 – 2024

Team Manager, Lead CS Phone

Sutherland Global Services
  • Led and coached a team of phone consultants, tracked performance and built individual action plans.
  • Kept the team current on process and product knowledge and took part in hiring.
2015 – 2020

Earlier BPO experience

Concentrix · Sykes Asia · iOpex Technologies and others
  • Subject Matter Expert: trained and coached Tier 1 agents and covered for the Team Leader.
  • Sales and technical support for website design, domains, email, Windows and Skype.
Skills & tools

What I work in every day

Systems & data
Zoho One (Books, CRM, Sign)Zoho FlowDelugeZoho WriterSmartsheet APISmartsheetGoogle WorkspaceApps ScriptExcel / SheetsMonday.comAdobe Sign
Web & AI
ClaudeGoogle Calendar APIElevenLabsWordPressWooCommerceDudaWixDNSCanva
Communication & scheduling
SlackZendeskQuoMicrosoft 365ZenotiFresha
Education & training
Web Development, TWSP · MFI Foundation Inc.2015
Nursing coursework · Our Lady of Fatima University2005 – 2006
Maica Ortega seated with arms resting on her knee, in a navy suit
Contact

Have work that keeps piling up? Let's talk.

I'm based in the Philippines and work remotely during US business hours. Book a free 30-minute call, or email me with what you need help with and I'll reply within one business day.

Book a free call
Email
maica.assistant@gmail.com
Location
Philippines · Remote